Press Kit

About READY Robotics

READY Robotics is the developer of ForgeOS, the industrial OS for robots and automation, and a pioneer in cutting-edge automation solutions that overcome the obstacles faced by manufacturers. Our commitment to putting people first drives our mission to empower everyone with intuitive interfaces for controlling robots and automating tasks, as well as providing educational resources to help transition workers into the world of automation. At READY, we don’t make robots. We make robots better.


1080 Steelwood Rd.
Columbus, OH 43212

101 W Dickman St.
Baltimore, MD 21230

Style Guide & 
Identity Manual


This browser does not support inline PDFs. Please download the PDF to view it: Download PDF

Company Logos

Product Logos

Leadership Bios

Co-founder, CEO

With the goal of improving the world’s quality of life and productivity through automation, Benjamin Gibbs co-founded READY Robotics in 2016. With proprietary technology that dramatically simplifies robot programming across brands, READY enables manufacturers of all sizes and technical abilities to leverage automation. He previously ran a team at Johns Hopkins Technology Ventures, focused on commercializing novel technologies created at one of the countries largest research universities. During his time there, he helped spin out technologies ranging from organic electronics to immuno-oncology to (of course) robotics. He holds a degree in economics from Johns Hopkins University.

Dr. Kel Guerin is the Co-founder and Chief Innovation Officer at READY Robotics. He has been working in the 1robotics and automation space for almost 15 years, focusing on the design and usability of robotic systems, from space exploration to industrial manufacturing. While obtaining his PhD from Johns Hopkins University, Kel worked on the challenge of making industrial robots easy to use. The result was the award-winning Forge Operating System and plug-and-play interface for industrial robots. Kel spun his technology into READY Robotics, an industrial robotics start-up he co-founded in 2016. His work has been featured in the Wall Street Journal, Forbes, and was called "the Swiss Army knife of robots" by Inc. magazine.

Co-founder, Chief Innovation Officer

As President and COO of READY Robotics, Doug Elder brings over three decades of expertise in hardware, software, manufacturing, and semiconductors and a strong background in technical leadership to the team. His broad areas of expertise include change management, strategy, team building and management, customer relationships, service and support organizations, global networking, and P&L management. Doug holds an EMBA from the George Washington University School of Business and a BS in Computer Science from Union College. As a seasoned board member, he has held board positions with Automation Engineering, Inc., Boston Semi Equipment Group, the Boy Scouts of America, and Valley Pond Corporation

President, COO

Allan Gibson leads our Automation Readiness Assessment program, where READY’s automation experts visit your facilities to identify the processes best suited technically and financially for automation. Allan brings a one-of-a-kind perspective as a former customer of READY Robotics and advocate for ForgeOS. Allan has deployed robots globally for enterprise-scale manufacturers in his prior roles as Director of Advanced Robotics for The Estée Lauder Companies and as Global Automation & Robotics Manager for Stanley Black and Decker. Allan holds a Bachelor of Science in Industrial Engineering from Texas Tech University and a Master of Business Administration from the University of Texas.

VP of Manufacturing Technology
& Automation